Our Story
Mid-sized businesses want to change. They feel the pressure — on margins, on sustainability, on complexity. But the structural help to actually do it hasn't existed for businesses at their scale. That's the gap Waterfront was built to close.
Why We Exist
Most large consultancies serve large businesses. Most sustainability advisors lack commercial depth. And most mid-sized businesses — those between £10M and £250M — fall through the gap between the two.
We believe these businesses are the most underleveraged force in the global economy. And we believe that commercial strength and regenerative impact are not trade-offs — they are the same structural challenge, solved together.
Waterfront was founded to be the partner that didn't exist — hands-on, execution-focused, and built around outcomes rather than frameworks. No inflated teams. No generic strategies. Lasting structural change.
Our Belief
"We exist to rebuild how mid-sized businesses work — surrounding them with the advisory, technology, infrastructure and capital they need to lead what comes next."
— Waterfront Ventures
Part of Something Bigger
Waterfront Advisory is the consulting arm of Waterfront Ventures — a group combining advisory, digital, infrastructure, energy and investments to surround mid-sized businesses with everything they need to transform.
Why We're Different
We work alongside your team to deliver. Our measure of success is outcomes — cost savings, carbon reduced, margins improved — not slides produced.
We refuse to treat sustainability as separate from commercial performance. They are the same conversation — and we have both in the room, always.
We work with businesses between £10M–£250M turnover. Not as a constraint — as a commitment. This is the scale where structural change matters most and support is rarest.
Our Impact